Communications Timeline


Download a Comprehensive Timeline to Prepare for the Big Give!


For Large Nonprofits (16 Weeks until Giving Day)

Engaging Your Supporters - PDF - PPTX
Promoting Your Campaign - PDF - PPTX

For Medium Nonprofits (8 Weeks until Giving Day)

Engaging Your Supporters - PDF - PPTX
Promoting Your Campaign - PDF - PPTX

For Small Nonprofits (4 Weeks until Giving Day)

Promoting and Engaging Your Supporters with Your Campaign - PDF - PPTX

Major Milestones

The the Big Give Team will:

  • Encourage nonprofits to sign up for the Big Give
  • Network with and recruit local community nonprofit leaders to expand and amplify the Big Give’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for the the Big Give and customize your profile
  • Assemble your the Big Give team and involve them in planning how your the Big Give campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about the Big Give, how to promote your the Big Give campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The the Big Give Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about the Big Give
  • Continue offering trainings to nonprofits participating in the Big Give, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofit’s participating in the Big Give to use, and for use on #BigGive2017 social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating the Big Give? How will you use the funds raised during the Big Give? Why should donors give to you on the Big Give?
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in the Big Give and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in the Big Give on May 4th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!


The the Big Give Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify the Big Give’s message to nonprofits, donors, and other general supporters
  • Continue promoting the Big Give to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the the Big Give “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The the Big Give Team will:

  • Heavily promote the the Big Give to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in the Big Give

You should:

  • Post on social media regularly about the Big Give, using the hashtag #BigGive2017
  • Email your supporters with additional details about the Big Give. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.


The the Big Give Team will:

  • Heavily promote the the Big Give to all media outlets across the region
  • Provide 24 support to all nonprofits and their supporters

You should:

  • Post on social media regularly about the Big Give, using the hashtag #BigGive2017
  • Email your supporters with updates and how they can help your the Big Give campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

The the Big Give Team will:

  • Share statistics from the Big Give, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your the Big Give participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after the Big Give by posting volunteer opportunities, fundraising, and hosting events!