Big Give 2018 Training Camp

This year, the Big Give team hosted a day-long Boot Camp for participating organizations, with engaging presentations and workshops on how to make the most out of Big Give 2018.

If you weren't able to attend, click to download any of the slides below. Presentation recordings coming soon!

    Getting the Most From Facebook and Instagram Ads on your Giving Day

    John Hayden

    For many savvy nonprofits, Facebook ads are becoming the most inexpensive and most effective type of advertising. Learn the strategies and tactics that let you target: People who like your Facebook Page but aren’t on your email list, those who visited your donation page but didn’t donate, donors whose most recent gift was over a year ago, people who share similar interests with your donors, people who recently watched one of your Facebook Page videos, and many more!

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    Leveraging Email to Acquire and Retain Giving Day Donors

    John Hayden

    Many nonprofits spend most of their resources acquiring new donors, while neglecting the people who have already given! Here, you'll learn how to craft impact stories that shine the spotlight on donors, write a series of fundraising emails that convert new donors and write a first-time donor email series that encourages that second gift.

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    Storytelling For Impact

    Lansie Sylvia

    In this fast-paced, hands-on workshop, participants will learn about the neurobiology underpinning the success (or failure!) of stories and how to select the best stories to achieve stated outcomes.

    Storytelling on Social Media

    Bria Brown

    In this introductory session, learn some best practices for a few social media platforms including Facebook, Instagram and Snapchat. We also discuss storytelling techniques to engage your target audience.

    Peer-to-Peer Fundraising for Big Give 2018

    Jesse Saldana

    Peer-to-Peer fundraising is a powerful tool for giving days. Walk through the process of setting-up and managing Peer-to-Peer pages, learn how your champions can customize their page and share out to their friends and family. Hear a real-life story on how it worked for one champion during Big Give 2017.

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    How to Surprise and Delight Your Donors

    Jennifer Moriarty

    How you thank and engage your donors is key to expanding their relationship with your organization. In this session we explore creative, personal and impactful ways to engage your donor in the life of your organization.

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    Working with News Media

    Fran Stephenson

    Media relationships are more critical than ever! In this presentation, you learn about the state of media today, how the PESO model should and could shape your future media relationships and top tips from PR Pros on navigating the space.

    The Puzzle Pieces of Fundraising for Board Members

    Rose Mary Fry

    This workshop provides an overview of the Board’s fundraising role, techniques for greater Board participation , and their role in opening doors and networks for their organization.

    Leveraging the Entire Team: Engaging Staff, Volunteers & Clients

    Thomas Bruner

    Your staff, volunteers, and clients are important advocates and compelling voices for your agency’s mission. We will develop strategies to expand your reach by engaging staff members, volunteers,and clients in Big Give in ways that are fun, easy, and rewarding - for them and for you.

    Looking for more Big Give training opportunities? Head to our Trainings Page to access additional resources and amplify your efforts!